Gray coverage up to 100%

and Coenzyme Technology protects the hair from damage

Intelligent Integrated Protect System (IPS) for hair structure improvement

With over 120 different shades

Goldwell Elumen Play @VIOLET 120 ml 45 % Gray coverage up to 100%Goldwell Elumen Play @VIOLET 120 ml The semi permanent hair color Goldwell Elumen Play @VIOLET offers intense color power and flexibility. This color is perfect for creative styling and allows for easy application without developer. Ideal for anyone who likes to experiment with their hair and achieve vibrant color results. Properties of Goldwell Elumen Play @VIOLET: HDMax technology for intense color power and durability Shine and Care technology for